NTSB Dumps BlackBerry In Favor of iPhone 5

Consider: the DoD, by their own claims, has about 3 million employees worldwide.

So far this year, Apple has sold over 120 million iPhones.

Thus, even if the DoD bought an iPhone for every one of their employees, that would only increase Apple's sales figures by 2.5%. Is that worth the expense of creating another phone model, manufacturing it, and then keeping it in manufacture?

Before you answer that, consider this: what percentage of those DoD employees actually work in a position where they're not allowed to bring in a phone with a camera? Of those in such positions, how many of them actually work in a place where that requirement is enforced? From my own experience, only the most secure facilities actually try to keep out cell phone cameras - many facilities that in theory don't allow them in do allow them in practice.

My guess would be that a high estimate would be 20% - which would then have Apple creating another model and manufacturing it for a potential 0.5% increase in sales - but that's assuming that everyone in the DoD who potentially needs such a phone gets one, and that they all get one in the course of one year. If, say, the DoD were to follow a more normal course and buy them over the course of three years or so, that comes an increase of less than 0.2%.

The simple fact is, the market that 'needs' a lack of a camera is tiny.

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